Welcome Ruthie Belles new product Lash BFF - it looks like mascara, but is not!

What is it?

Lash BFF enhances eyes just like mascara, but does not dehydrate natural lashes like mascara does. Instead it nourishes your lashes and acts as a great support for lash serums!

How it works?

Lash BFF contains acacia, jojoba and sunflower seed wax, all of which have nourishing properties for hair and eyelashes.  Because of its hydrating properties, Lash BFF does not crumble like mascara. It’s thin viscosity avoids lumps and flaking.

Lash BFF:
▪️nourishes
▪️hydrates
▪️glossy black coating
▪️doesn’t crumble

Better than mascara.

Clean 11 foam is a gentle makeup remover for eyelash extensions wearers. 🤩 It’s VEGAN and free from parabens, silicone, artificial dyes and does not contain any added fragrance!

We DARE you -
Go as Bold and Dramatic with your makeup as you want...Eyelixir liquid eyeshadows’ special formulations will last all day, then wash off competely & easily from your skin & lashes when you’re ready to call it a night 

Put it to the test...Run water over a swipe of Eyelixir & that stunner is there to stay, but apply a simple cleanser or Break Up With Your Makeup wipes, and it's off baby!!

Add fullness to skin and hair with Skin Actives growth factors, our most powerful actives that reach down to the cellular level to jumpstart your skin’s restorative processes. When we say “growth factors,” we’re talking about EGF and KGF, two hyperactive isolates found naturally in human skin but delivered here with instrumental potency. Short story, longer and thicker lashes & brows!